“Identified as ‘second to none‘ by his international clients” (The Legal 500) and described as “extremely experienced and smart” (European Legal 500) as well as “a brilliant attorney with vast experience in many areas of law” (IAM 300 Strategy), Avi Ordo is widely recognized for the strength, depth, and range of his practice, which is unparalleled for its level of expertise, service, and diversity. Avi’s roster of clients includes numerous leading multinational corporations and entities (including S&P 500, Global 500, and other publicly listed companies) from an array of industries (including pharmaceuticals, health, insurance, government and defence, entertainment and media, aviation and transportation, telecommunications, medical devices and hi-tech), as well as foreign governments and agencies.
Avi’s practice focuses on handling, among others, complex and cross-border technology-related matters and conflicts (including class actions), particularly in the following areas of law: intellectual property, product liability, insurance coverage, product recall, professional negligence, contracts, torts, and private international law.
During more than 30 years of practicing law, Avi has successfully appeared before all levels of Israeli courts and tribunals and has represented clients in many precedent-setting and high-profile cases and disputes. Avi has also represented clients in numerous local and international arbitration and mediation proceedings (including before JAMS, WIPO and ICC) and has further gained the recognition of a leading and talented mediator and arbitrator. In addition, Avi has developed a stellar reputation for acting and serving as lead counsel in major and multi-jurisdictional disputes involving the litigation of rights or conflicts in parallel proceedings in different jurisdictions.
Lastly, Avi has rendered a few expert opinions regarding Israeli law in proceedings conducted before foreign courts.
In the IP and IT arena, Avi – who serves, among others, as co-head of the Intellectual Property Practice Group at the firm – is regarded as “a unique master in IP law” (The Legal 500). Avi provides strategic legal counsel and advice designed to assist international and domestic rights holders from an array of industries in the ownership, use, enforcement, protection, freedom to operate, registration and commercialization of their valuable intellectual property in today’s rapidly changing markets. Avi is a specialist in all areas of IP law, including patents, trademarks, trade secrets, copyrights and designs. He also heads the firm’s Trademarks and Designs Prosecution Department.
Avi has been consistently ranked by prominent international legal directories – including Chambers, The Legal 500, IAM Strategy 300, IAM Patent 1000, IP Stars, WTR 1000, Who’s Who Legal (Patents and Trademarks) and the International Law Office’s Client Choice award – as one of Israel’s leading IP lawyers.
These publications describe him as: a “top litigator”, “extremely bright, thorough, resourceful and commercial … plus, his cross-examination skills are simply second to none. On a scale of one to five stars, he must get six”, “able to foresee the next steps quite brilliantly in each case”, “a true standalone lawyer in the Israeli market and an absolute pleasure to work with”. They conclude by noting: “If you want to win a case, you better have Avi at your side”; “you won’t find a better strategist for winning a patent case and accomplishing your commercial objectives”; and that “quite simply, [Avi is] the first trademark practitioner in the country to spring to mind for many of his peers”.
In the product liability, insurance coverage, product recall and professional negligence arenas, Avi has also gained extensive experience in handling (mostly for defendants) complex and high-profile matters and claims (including class actions), with potential damages amounting in billions of dollars. As in the field of IP, in these areas Avi has also collaborated with and guided many professional experts (including in complicated technical and scientific fields).
Avi has advised most of the leading international insurance companies on risk management and defending claims on behalf of their respective beneficiaries, as well as disputed coverage claims. He also advises and represents leading international manufacturers and entities across a considerable range of industries. Avi has been involved in product liability cases covering all kinds of damages, bodily or property-related, and a large number of causes of damage, such as fire or failure in design, planning, assembly or installation. Avi has also dealt with numerous product recall cases.
quality and in getting results“;
ding IP practitioner in Israel.
