Amir has many years of experience advising clients on corporate and securities related matters and capital markets transactions, including in particular listings and offerings of different financial products on the TASE and NASDAQ, as well as debt financing arrangements, disclosure and corporate governance issues.

Amir also represents emerging growth companies from creation through and beyond public offerings or acquisitions, and has extensive experience in day to day corporate matters, providing companies with legal advice on a full range of both complex and routine corporate and commercial issues.

Languages: EnglishHebrewArabic
Admissions: Israel Bar, 2005
Education: Tel-Aviv University, LL.B. (2004)Tel-Aviv University, Master of Commercial Law (LL.M.) magna cum laude, (2009), in the Executive International Masters Program in collaboration with University of California Berkeley.


  • Representing Minrav Holdings Ltd. (TASE: MNRV) in a range of debt capital markets transactions totaling more than NIS 0.5 billion, including the public and private issuances of three series of bonds and an exchange purchase offer.
  • Representing Minrav Projects Ltd. (TASE: MNPR) in its initial public offering (IPO) on the Tel-Aviv Stock Exchange and in the raising of NIS 132 million following the company’s conversion into a public company.
  • Representing Minrav Projects Ltd. (TASE: MNPR) in a Reverse Triangular Merger with public company Israel-Canada and the Nakash brothers, whereby the all of the company’s shares are to be purchased from the public, thus turning the company into a private company, for a consideration in the amount of about NIS 600 million.
  • Representing Issta Lines Israel Students Travel Company Ltd. (TASE: ISTA) in private placements of shares and warrants in a total amount of NIS 110 million.
  • Representing Mordechai Aviv Taasiot Beniyah 1973 Ltd. (TASE: AVIV) in a number of public offerings of debt totaling more than NIS 110 million.
  • Representing The Phoenix Holdings Ltd. (TASE: PHOE) in its NIS 40 million investment (shares and bond) in King Store, the leading operator of supermarkets in the Israeli Arab sector.
  • Advising Arena Star Group’s independent board of directors’ committee in connection with an offer by the company’s controlling shareholder to purchase the company’s holdings in the Arena Nahariya Mall and the Star Ashdod Mall in consideration of NIS 790 million.
  • Advising B Communications Ltd. (TASE: BCOM, NASDAQ: BCOM) on securities and corporate matters pertaining to maintaining control over Bezeq.
  • Advising Apollo Power Ltd. (TASE: APLP) in a number of public issuances and private placements, as well as in two proceedings to obtain a court approval for an arrangement to change the terms of two series of the company’s public warrants
  • Represented a leading global semiconductor company in a number of bond issuances on TASE and NASDAQ totalling approximately USD 200 million
  • Represented one of Israel’s leading IT companies in a number of bond issuances on TASE totalling approximately NIS 150 million
  • Represented the bondholders of a telecommunications company traded on TASE in the restructuring of its debt of approximately NIS 1.1 billion
  • Advising one of Israel’s leading IT companies in a number of M&A transactions, including its acquisition of an international software testing company traded on TASE by way of a reverse triangular merger
  • Represented one of the subsidiaries of Israel’s largest construction and infrastructure company in a bond issuance on TASE totalling NIS 150 million
  • Represented a real estate company in one of the first securitisation bond issuance on TASE totalling approximately NIS 100 million
  • Represented a serial entrepreneur in the purchase of control over a shell company traded on TASE and the raising of funds by the issuance of shares and warrants to institutional investors


  • IFLR1000: Competition 2019 recognized, Amir Assali, as a Highly regarded lawyer in the Capital markets field.
  • IFLR1000: Competition 2017 recognized, Amir Assali, as a Highly regarded lawyer in the Capital markets field.
  • Selected by Israel’s leading financial magazine as one of 6 Promising Legal Professionals under the age of 40 for the year 2013.

Recent News

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Client Update: COVID-19 – Legal Updates Regarding the Coronavirus Crisis – S. Horowitz & Co. (in Hebrew)

06/04/2020 | By Aharon (Anthony) Bloch, Amir Assali, Hagai doron, Leor Nouman, Avigail Kastiel, Dovev Apel, Moran Katz, Lior Mimon, Lina Makhuli

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IFLR1000, 2019 Edition

30/06/2019 | By S. Horowitz & Co.

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IDU Yearly Convention

05/02/2019 | By S. Horowitz & Co.

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Top Ranked IFLR: 2019

06/11/2018 | By S. Horowitz & Co.

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Me Too

01/11/2018 | By S. Horowitz & Co.

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Client Update – Capital markets – June 2018

18/06/2018 | By Amir Assali, Guy Firer

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Crowd Funding for Israeli Companies – Soon, a Viable Option

31/12/2017 | By Mordehay (Moti) Malca, Amir Assali

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