We provide our clients with practical and professional advice on establishing, operating, conducting and developing their business and trading activities in Israel. We are experts on guiding and assisting foreign and domestic clients at every stage of conducting business in Israel, starting with the recommended structure and preferred form of incorporation, through to adapting our clients’ international business practices to the Israeli market and appropriate employment methods.

On the contractual side, we have extensive experience in structuring, negotiating, reviewing and drafting the full range of commercial agreements. Not only do we strive to make our clients’ contracts air-tight, we also make sure they are tailored to the relevant industry or business in which they operate and are up to date in terms of the changing economic reality. – We were one of the first law firms in Israel to adopt provisions in our commercial contracts dealing with issues arising from COVID-19.

From fast food to e-commerce, life sciences to motor vehicles, energy companies to luxury brands, insurance companies to cosmetics and from media entities to investment houses, we act for a wide range of clients across the full spectrum of industries, on their commercial contracts as well as their other business activities in Israel.

Our contract law experts collaborate with the firm’s competition law specialists, GDPR experts, tax advisors, intellectual property practitioners, our COVID-19 contractual task force, and regulatory experts, in order to ensure that the client’s commercial needs can be met as effectively as possible within the confines of ever-changing regulatory constraints. Where necessary, we also assist clients in obtaining necessary regulatory approvals or registrations (whether from government ministries, the Registrar of Databases, local municipalities or other agencies and authorities).

Our expertise includes advising on the following:

  • Advertising
  • Agency agreements
  • Collaboration agreements
  • Concession agreements
  • Data protection and privacy
  • Defense agreements
  • Distribution and resale agreements
  • Franchise agreements
  • Gaming agreements
  • IT agreements
  • Joint ventures
  • License agreements
  • Manufacturing agreements
  • Marketing and promotion agreements
  • Merchandising agreements
  • Outsourcing agreements
  • Research and development agreements
  • Standard terms of supply and purchase
  • Strategic alliances and partnering
  • Team agreements
  • Technology transfer and licensing agreements
  • Telecommunication agreements
  • Turnkey agreements


  • Representing leading global corporations from various sectors on their entry to the Israeli market, conducting business in Israel and major commercial activities in Israel, including advice concerning setting up a local subsidiary/branch to expand activities to the Israeli market,  distribution and agency agreements, adapting  terms of business to Israeli law and all other regulatory matters arising from the marketing, sale and distribution of products and services in the Israeli market. Among our clients in this context: Booking.com, Deezer, Patron, Publicis, Google, Uber, Amazon, Seven Eleven, KFC, ThyssenKrupp and Scania.
  • Representing KAN, the Israeli Public Broadcasting Corporation, which produced the 2019 Eurovision Song Contest, in all commercial agreements with major global and local suppliers for the contest.
  • Representing Teva, the international pharmaceutical company, in a variety of commercial transactions, including, inter-alia: import, marketing and distribution of various tests, pharmaceuticals and medical devices, IP and Licencing agreements, internet based advertising and marketing agreements etc.
  • Representing Beiersdorf Aktiengesellschaft, the manufacturer of Nivea, in its joint venture with Alpa Cosmetics, an Israeli cosmetics distribution company, for the commercialization and distribution of all products under the Nivea brand.
  • Representing Publicis (the third largest telecommunications company in the world) in numerous commercial transactions relating to their various subsidiaries in Israel and advertising agencies owned by them in Israel.
  • Representing Patrón Spirits Company on their distribution agreements in Israel.
  • Representing the Israel Electric Corporation in a variety of commercial matters, including representation of the company within tenders for the sale of the Alon Tavor, Ramat Hovav and Orot Rabin power stations.
  • Representing Bank Hapoalim with regard to its innovative agreements with credit card clearing companies, resulted from new legislation in Israel, aimed at increasing competition in the financial services sector.
  • Representing Isracard, Israel’s largest credit card clearing company, in various commercial agreements with international entities, including credit clearing, marketing and support.
  • Representing Maccabi Health Services in various commercial activities, including production agreements and joint ventures.
  • Representing the Pangea Group within the Jerusalem light rail transaction. The Group includes companies from Greece, China and the Czech Republic. The Group’s services include handling all commercial agreements between Group members (joint venture agreements), and between the Group and third parties, such as subcontractors and consultants.
  • Representing Final Group in ongoing commercial matters, including the commercialization of IP, compliance with applicable regulations, labor law and taxation.
  • Representing Citroën and Peugeot Automobiles in agreements for the import and distribution in Israel of their vehicles.
  • Representing Yeda Research and Development Co. Ltd. (the commercial arm of the Weizmann Institute of Science, one of Israel’s largest and most prestigious research institutions) in a large number of technology transfer agreements, including: research and license agreements, evaluation and option agreements, collaboration agreements and consulting agreements.
  • Representing Wobi Insurance Agency, Israel’s first online insurance agency.
  • Representing Aroma Espresso Bar in the preparation and negotiation of master franchise agreements for countries in Eastern Europe and Cyprus.