The widely recognised strength of our Intellectual Property Practice, which is ranked in the first tier by all the major legal directories and is described by The Legal 500 as “a rare phenomenon in Israel, a full-service firm offering a full range of services in IP litigation, licensing and commercialisation, prosecution and enforcement”, is also reflected in our activities in the field of trademarks.

At S. Horowitz & Co., we recognise that a brand can be a cornerstone of profitability, but that it is only as strong as the team protecting it.  We work hard to ensure that our clients’ brands, marks and reputations are protected. Indeed, our work has been recognised by World Trademark Review, where our trademark practice has not only been ranked as one of the top tier firms in the country but is also hailed as being “second to none – superb, and well above its competitors in terms of service, quality and professionalism”.

We advise the owners of some of the most prominent and recognisable brands in the world, often working in tandem with foreign counsel as part of a global trademark enforcement or defence team.

Our services encompass the full range of trademark prosecution and enforcement, including: representation before the Israel Trademark Office for trademark registration, licensing and transfer, foreign trademark registration and opposition to and cancellation of trademark registrations; litigation before the various courts regarding the enforcement of registered and non-registered trademarks; anti-counterfeiting and brand protection, including coordinating with and providing training to law enforcement authorities, the Israel Customs Administration, the Israel Police and other government agencies to facilitate the seizure and destruction of counterfeit goods; portfolio management; brand clearance advice; licensing and exploitation and domain name registration and management, including combating cybersquatting.