Overview

Moran is a highly experienced lawyer whose varied practice encompasses handling, among others, complex and cross-border technology-related matters and conflicts, particularly in the fields of IP, product liability and torts, product recall, insurance coverage, professional negligence, contracts, regulation of pharmaceuticals, medical devices, food, cosmetics and other products, clinical trials and gambling law.

Intellectual Property

In the field of IP, Moran advises on a wide spectrum of matters, both contentious and non-contentious, including the creation, ownership, use, freedom to operate, registration, commercial exploitation, counterfeiting and brand management, protection and enforcement of trademarks, copyright, patents, designs and trade secrets.

Moran’s work and capabilities in the field of IP have been recognized by leading directories, such as The Legal 500, who recognized Moran as a “key figure… who is most active in IP enforcement” and WTR 1000, which listed Moran on three different WTR1000 2020 individual tables describing her as “A broad expert with a specific talent for regulatory matters, she is ‘always available, knowledgeable, devoted and experienced – a fast thinker and a great litigator’. ‘Sharp-minded and creative, she also has a strong commercial sense’”, and “Katz is extremely intelligent, knowledgeable, professional, responsive and creative. While she scrutinises the details closely, she never loses sight of the bigger picture.”

Product Liability, Torts and Insurance

Moran is also an expert on product liability, torts and insurance law, defending, in court, complex and high profile product liability claims (including class actions), advising leading international insurance companies on risk management and defending claims on behalf of their respective insureds, as well as disputed coverage claims.

Product liability cases in which Moran has been involved have covered all kinds of damages, bodily to property, and a large number of causes of damages, such as fire or failure in design, planning, assembly or installation, participation in clinical trials and more. She advises and represents leading international manufacturers and distributors across a considerable range of industries, including pharmaceutical, medical devices, food, cosmetics, aviation and transportation, industrial products, consumer products and other high and low tech applications.

Moran also advises manufacturers across a considerable range of industries throughout the stringent regulatory product recall processes and represents them before the relevant local authorities, where required.

Moran is highly experienced in collaborating with and guiding professional experts, including on complicated technical, technological and scientific fields.

Moran has also been involved in the drafting of various contracts, the subject matter of which concern, inter alia, product liability-related contractual issues.

Moran’s expertise in product liability has been recognized by The Legal 500, where she was ranked “particularly recommended”.

Regulatory

On the regulatory side of her practice, Moran advises and represents companies in the pharmaceutical, medical device, food and cosmetics sectors on the full range of regulatory aspects spanning from the mandatory requirements applicable to clinical trials to the registration of their products with the Israeli Ministry of Health, licensing, labelling, marketing and advertising. Moran has also been advising companies from the life science industry on relations with health care practitioners and donations and with respect to Ministry of Health audits.

Moran was involved in representing clients from the life science industry in numerous legislative processes and drafting and advising with respect to internal policies and compliance programs.

Commercial Law

Moran also has significant expertise in representing domestic and international entities in commercial litigation and dispute resolution, including in contractual disputes with respect to ownership over IP and licensing of IP rights, and enforcement and termination of distribution, agency and representation agreements.

Moran’s practice also includes advising clients on all aspects of gambling and gaming law, privacy protection and e-commerce.

Publications (Partial List):

  • The Israeli chapter of the international book “Genuine Use of Trademarks”, under the auspices of the International Association for the Protection of Intellectual Property (AIPPI), published by Kluwer Law International (co-author, 2019 – 2020).
  • The Country Q&A on Trademarks Litigation in Israel for Practical Law, Thomson Reuters (co-author, 2017).
  • The Israeli Chapter of “The Product Regulation and Liability Review”, Law Business Research (co-author, 2015 – 2016).
  • The Israeli chapter of “Product Recall”, Getting the Deal Through series (co-author, 2010 – 2011).
Languages: EnglishHebrew
Admissions: Israel Bar, 2004
Education: Haifa University, LL.B. (1999 – 2002)Haifa University, B.Sc. in Computer Science (1999 – 2001)Technion - Israel Institute of Technology, MBA (2007-2008)

Experience

  • Representing a leading American animation studio (a subsidiary of one of the world’s leading media and entertainment companies) in trademark conflicts with an American clothing and fashion company (opposition to register trademark no. 264261 for “THE PENGUINS OF MADAGASCAR”; a motion for the cancellation of trademarks no. 202757 and 202758 for “An Original Penguin by Munsingwear”).
  • Representing one of the world’s leading media and entertainment companies in proceedings regarding counterfeit products and advising on trademark prosecution in Israel and enforcement of its rights in Israel.
  • Representing a leading Spanish brewery in trademark opposition proceedings versus another Spanish brewery (opposition to register trademark no. 257485 for “ESTRELLA GALICIA”).
  • Representing a leading global production powerhouse in a conflict regarding the protection of one of the most famous reality competition television franchises (format).
  • Representing a developer of innovative 3D technology in a claim for misappropriation of trade secrets.
  • Representing and advising a leading global technology company that provides a cloud-based web development platform in court proceedings aimed at protecting its copyrights and trade secrets, and before the Israeli Knesset (Parliament) with respect to an amendment to the Israel Copyright Law.
  • Defending Israel’s three major mobile communications companies in a patent dispute.
  • Managing and securing the trademark and design portfolios of numerous international and local entities, including the largest franchising chains in Israel, a global online lottery service, a multinational streaming services entity, and a leading manufacturer of home care, cleaning and hygiene products.
  • Advising and representing the world’s largest generic pharmaceutical company in a vast array of legal and regulatory works in Israel, including pharmaceutical products, medical devices, clinical trials, genetic tests, infant nutrition, cosmetics and product liability disputes.
  • Representing the commercial arm of one of Israel’s leading academic research institutions in a multi-million USD royalty conflict.
  • Defending leading multinational insurers and their insured, as well as predominant multinational entities and leading advisors, in dozens of product liability and professional negligence claims.
  • Defending a multinational automotive manufacturer in a series of class actions.
  • Defending a leading pioneering biotechnology company (listed on the NASDAQ) with respect to an incident that allegedly led to the death of a participant in a clinical trial.
  • Advising and representing numerous multinational companies, from an array of industries, with respect to product recall issues in Israel, including when the recall in Israel is part of a global recall, as well as with respect to follow-up proceedings (including class actions).
  • Advising multi-national pharmaceutical and medical device companies in various regulatory matters.
  • Advising companies from the gaming and gambling sector on various legal aspects of their activities.

Recognition

  • The Legal 500 recognized Moran as a “key figure… who is most active in IP enforcement”.
  • WTR 1000 listed Moran on three different WTR1000 2020 individual tables describing her as “A broad expert with a specific talent for regulatory matters, she is ‘always available, knowledgeable, devoted and experienced – a fast thinker and a great litigator’. ‘Sharp-minded and creative, she also has a strong commercial sense’” and “Katz is extremely intelligent, knowledgeable, professional, responsive and creative. While she scrutinises the details closely, she never loses sight of the bigger picture.”
  • Moran’s expertise in product liability has been recognized by The Legal 500, where she was ranked “particularly recommended”.

 

Other Activities

Memberships:

  • AIPPI – The International Association for the Protection of Intellectual Property
  • INTA – International Trademark Association

Recent News

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Client Update: COVID-19 – Legal Updates Regarding the Coronavirus Crisis – S. Horowitz & Co. (in Hebrew)

06/04/2020 | By Aharon (Anthony) Bloch, Amir Assali, Hagai doron, Leor Nouman, Avigail Kastiel, Dovev Apel, Moran Katz, Lior Mimon, Lina Makhuli

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Covid-19 Update: Regulations & Legal Implications of the Corona Crisis

02/04/2020 | By Ehud (Udi) Arzi, Avi Ordo, Ronen Brumer, Ofir Pozner, Moran Katz, Shay Gimelstein, Ran Feldman, Evyatar Azulay, Nathaniel Lavie, Dorit Hamberg, Noa Lavian

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When the Penguins Are Marching to Town

04/03/2020 | By Avi Ordo and Moran Katz

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“BAYwatch” – when eBay carefully watches over the car industry

10/02/2020 | By Avi Ordo, Moran Katz and Yarden Enacab Yarom

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Who is the Boss in the Word “BOSS”?

15/09/2019 | By Avi Ordo and Moran Katz

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Is ESTRELLA a Star?

04/02/2019 | By Avi Ordo and Moran Katz

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Client Update: Is ESTRELLA a Star?

03/02/2019 | By S. Horowitz & Co.

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Pipeline problems

30/04/2018 | By Avi Ordo and Moran Katz

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