The widely recognised strength of our Intellectual Property Practice, which is ranked in the first tier by all the major legal directories and is described by The Legal 500 as “a rare phenomenon in Israel, a full-service firm offering a full range of services in IP litigation, licensing and commercialisation, prosecution and enforcement”, is also reflected in our activities in the field of geographical indications and appellations of origin.

In particular, in the field of geographical indications and appellations of origin we have unique and unparalleled expertise, having represented, for over three decades, a leading global producer in the Israeli litigation connected to the world’s most well-known dispute in the field.

We advise rights holders – both holders of trademarks confronting issues related to possible geographical connotation of their marks and holders of geographical indications and appellations of origin – on the protection and enforcement of their rights in Israel. In this context, we act before the Israel Trademark Office for registration, opposition to and cancellation of registrations; as well as conducting litigation before the various courts and handling portfolio management.

We have been at the forefront of changes in geographical indications and appellations of origin law and practice for many decades and our practitioners continue to lead the way in their involvement in the legislative process.