We advise rights holders – both holders of trademarks confronting issues related to possible geographical connotation of their marks and holders of Geographical Indications (GI) and Appellations of Origin (AO) – on the protection and enforcement of their rights in Israel.
We act before the Israel Trademark Office for registration, opposition to and cancellation of registrations; as well as conducting litigation before the various courts and handling portfolio management. We have been closely involved in global disputes for famous trademarks, GIs, and AOs. As a result, we have been standing at the forefront of changes in geographical indications and appellations of origin law and practice for many decades and our practitioners continue to lead the way in their involvement in the legislative process.