Described as “a master strategist and one of Israel’s most respected litigators”, who “brings to every matter a rare combination of intellectual sharpness, courtroom mastery, and unwavering client focus”, and ranked in the “Hall of Fame” in three different categories (The Legal 500), Adv. Avi Ordo is widely recognized for the strength, depth, and range of his experience.
Avi’s practice focuses on complex and cross-border technology-related matters and disputes, intellectual property, product liability, insurance coverage, product recalls, class actions, professional negligence, contracts, torts, and private international law. His roster of clients includes numerous leading multinational corporations and entities (including S&P 500, Global 500, and other publicly listed companies) from an array of industries, as well as foreign governments and agencies.
With more than 30 years of experience, Avi has successfully appeared before all levels of Israeli courts and tribunals, representing clients in many precedent-setting and high-profile cases. He has developed a stellar reputation in major multi-jurisdictional disputes, serving as lead counsel in parallel proceedings across different jurisdictions. His expertise extends to international arbitration and mediation proceedings (including before JAMS, WIPO, and ICC), where he has gained recognition as both counsel and mediator. Additionally, Avi has provided expert opinions on Israeli law in foreign court proceedings, including the US and the UK.
Serving as co-head of the firm’s Intellectual Property Practice Group, Avi is regarded as “a unique master in IP law” (The Legal 500). He provides strategic legal counsel to international and domestic rights holders in all aspects of intellectual property ownership, protection, prosecution and commercialization. His expertise spans all areas of IP law, including patents, trademarks, trade secrets, copyrights, designs, passing off and protection of know-how. Consistently top-ranked by all prominent international directories including Chambers, The Legal 500,Lexology Index, IAM Patent 1000, WTR 1000 and IP Stars, who regard him as “an exceptional lawyer whose combination of deep legal expertise, strategic vision and client dedication is unmatched” (Chambers), and further praise him for “his ability to manage sensitive, high-value disputes, often with international dimensions” which is “simply extraordinary”, and for his “rare blend of legal and commercial awareness” which make his “an invaluable asset” (Legal 500).
Further leading the firm’s insurance and product liability practices, Avi is also regarded as “a specialist in risk-management work and defense-side coverage claim” (the Legal 500), and has extensive experience handling complex claims and class actions with potential damages in billions of dollars. He advises leading international insurance companies on risk management and disputed coverage claims, while also representing major manufacturers across various industries. His practice encompasses all types of damages, from bodily injury to property damage, and includes significant experience in product recall cases.
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