Avi Ordo is regarded by his clients, colleagues and the leading legal directories as one of Israel’s top legal practitioners. Avi is the co-head of the firm’s IP Practice group and leads the firm’s Insurance and Product Liability practices. widely recognized for the strength, depth, and diversified range of his practice, which focuses on complex and cross-border technology-related matters and conflicts, intellectual property, product liability, insurance coverage, product recall, class actions, professional negligence, contracts (including distribution and franchise agreements), and private international law. His roster of clients includes numerous leading multinational corporations and entities (including S&P 500, Global 500, and other publicly listed companies) from an array of industries, as well as foreign governments and agencies, and leading academic institutes.
With over 30 years of experience, Avi has successfully appeared before all levels of Israeli courts and tribunals, representing clients in many precedent-setting and high-profile cases. He has developed a stellar reputation in major multi-jurisdictional disputes, serving as lead counsel in parallel proceedings across different jurisdictions. His expertise extends to arbitration and mediation proceedings (including before JAMS, WIPO, and ICC), where he has gained recognition as both counsel and mediator. Additionally, Avi has provided expert opinions on Israeli law in foreign court proceedings.
Serving as co-head of the firm’s Intellectual Property Practice Group, Avi is regarded as “a unique master in IP law” (The Legal 500). He provides strategic legal counsel and representation to international and domestic rights holders, in variety of technologies, in all aspects of intellectual property ownership, protection, prosecution and commercialization. His expertise spans patents, trademarks, trade secrets, copyrights and designs. Consistently ranked by the prominent legal international directories, including Chambers (Band 1), The Legal 500 (Hall of Fame and Leading Partner), Lexology Index (Global Elite Thought Leader and Clients’ Choice Award) WTR 1000 (Gold), IAM Patent 1000 (Gold), IAM Strategy 300 and IP Stars, Avi is praised for his “cross-examination skills” and described as “extremely bright, thorough, resourceful and commercial”.
Further leading the firm’s Insurance and Product Liability practices, Avi has extensive and unique experience handling complex claims and class actions with potential damages in billions of dollars. Avi – a member of IADC (International Association of Defense Counsel) – advises leading international insurance companies on risk management and disputed coverage claims, while also representing major manufacturers across different industries in various proceedings. His practice encompasses all types of damage, from bodily injury to property damage, and includes significant experience in product recall cases. The leading legal directories recognize and confirm Avi’s reputation and leadership also with respect to the Insurance and Product Liability practices (Thought Leader by Lexology Index (formerly Who’s Who Legal) in Product Regulation & Liability 2025 and Leading Individual in Insurance by Legal 500).
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