Artificial Intelligence

Key Contacts

The Artificial Intelligence group at S. Horowitz provides advanced legal consulting on the complexities of AI adoption, ensuring compliance with evolving regulatory, ethical, and commercial frameworks.

Led by Dr. Eyal Brook, our team advises clients in technology, finance, creative industries, and beyond.

Artificial intelligence technologies have revolutionized many sectors, including medicine, investments, retail, law, transportation, and creative industries. The firm guides clients in addressing the legal, regulatory, and ethical challenges of artificial intelligence, offering expertise in technology development, licensing, intellectual property protection, and commercial strategies. The department team supports international and local clients across a wide range of sectors and industries, including technology, creative industries, and financial services.

We provide our clients with guidance on legal and regulatory compliance, consulting on ethical issues related to artificial intelligence, etc., to help them mitigate risks and ensure compliance with changing global regulatory requirements. In cases where legal proceedings become necessary, we provide efficient and experienced representation.

Core Capabilities

  • Regulation and Ethics: Consulting on dealing with regulations in the field of artificial intelligence, compliance with international standards, and management of legal risks
  • Intellectual Property and Technology: Legal support on licensing, patents, trademarks, and protection of intellectual property related to AI-based models and products
  • Development and Distribution Agreements: Drafting agreements for the development, commercialization, and use of artificial intelligence, including protection of data and content created by artificial intelligence
  • Legal Liability and Litigation: Managing legal disputes regarding decisions made by AI systems, including representation in commercial disputes
  • Mergers and Acquisitions: Supporting investment and acquisition transactions of companies in the AI field, including conducting legal due diligence
  • Building an AI policy for companies and organizations ensuring guidelines and responsible use of AI
  • Building Compliance Programs and procedures for responsible AI use
  • Ongoing consulting and support in the field of artificial intelligence

"The S. Horowitz team combines an uncompromising approach to legal professionalism and excellence with ingenuity and creativeness, while being highly responsive and attentive to our business needs."

Legal 500

News & Insights:

Access our legal insights, thought leadership and expert analysis

Articles

AI-Assisted Coding: Innovation, Intellectual Property and Hidden Risks

AI coding tools are bringing speed and efficiency, but also urgent questions about copyright, ownership and licensing.

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Trademarks, the ELVIS Act, and the Fight Against Voice Cloning

When AI clones human voices, copyright law falls short. Trademarks and the ELVIS Act offer a new layer of protection for the human voice.

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Deepfake and Election Campaign Law

The Supreme Court: political free speech does not include the “freedom to fabricate reality”.

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AI & Copyright: Dr. Eyal Brook on Creativity, IP, and the Digital Age

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From Loving Grace to Adolescence: Amodei’s Evolving Vision

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Multibot: The AI-Only Social Network and the Question of Consciousness

Multibot’s Bot Society: AI Agents, Digital Consciousness & Regulation

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Munich: Copyright Protection for AI-Generated Works

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AI Copyright Training: The UK Backs Down, the US Steps Aside

UK abandons its AI copyright opt-out model with “no preferred option.” The U.S. leaves it to the courts. S. Horowitz on what the shared uncertainty means.

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Authorship’s Future: AIPPI’s 2025 Resolution and AI-Era Copyright

As courts and creators grapple with defining human vs. AI authorship, AIPPI’s 2025 Resolution offers a clear framework on AI & Copyright—addressing data use, liability, transparency, and AI-generated works to guide the next era of copyright law.

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AI in Finance: Navigating the Revolution in Israel’s Financial Sector

In recent years, the financial industry has undergone a significant revolution with the widespread adoption of Artificial Intelligence (AI) tools.

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