/ AI Commercial and Regulation

AI Commercial and Regulation

Key Contacts

Ran Vogel

Partner

The Artificial Intelligence group at S. Horowitz law firm provides advanced legal consulting on the complexities of AI adoption, ensuring compliance with evolving regulatory, ethical, and commercial frameworks.

The rapid advancement of artificial intelligence is transforming the global business landscape – rewriting the rules of competition, reshaping contractual relationships, and demanding an entirely new approach to regulatory compliance. Companies developing, integrating, or commercializing AI face a complex web of evolving regulation, including the EU AI Act, sector-specific obligations, for example in finance and healthcare, and evolving questions of liability, data governance, IP, Privacy and responsible deployment.

S. Horowitz’s AI practice advises clients across industries on these challenges. Our multidisciplinary team combines expertise in technology law, regulatory affairs, commercial transactions, IP, Employment and data protection – translating complex legal questions into clear, actionable strategies for clients ranging from early-stage startups to multinational corporations.

AI Governance and AI Policy: Structuring and implementing internal AI governance frameworks, use policies, and compliance procedures that meet regulatory standards and reflect international best practices for responsible AI use. We help organizations establish clear accountability structures and oversight mechanisms for AI deployment.
AI Regulatory Compliance: Advising on compliance with global and local AI regulations, including the EU AI Act, sector-specific frameworks in financial services, healthcare, and other regulated industries, and emerging Israeli regulatory requirements. We help clients assess their regulatory exposure, classify their AI systems, and implement compliance programs tailored to their business.
AI Commercial Agreements: Drafting and negotiating the full range of AI-related commercial contracts – including AI development agreements, SaaS and licensing agreements, data processing agreements, and AI procurement contracts – with a focus on risk allocation, IP ownership, M&A agreements, liability limitations, and data rights.
Intellectual Property and Technology: Legal advice on licensing and protection of Intellectual Property rights, including copyright, trademarks, designs and patents, related to AI-based models and productions, while addressing the challenges that AI presents to traditional IP concepts.
Data Regulation and Privacy: Advising on the intersection of AI and data protection law, including GDPR compliance, cross-border data transfer mechanisms, and obligations arising from the use of personal data in AI training and inference. We guide clients through the legal requirements governing data collection, processing, and retention in AI systems.
AI Liability and Risk Management: Assessing and managing legal exposure arising from AI-driven decisions and outputs, including product liability, consumer protection, and sector-specific regulatory risks. We help clients structure their AI deployments to minimize legal risk while maximizing operational value.
AI in Financial Services: Specialized counsel for financial institutions, fintech companies, and investment firms on the regulatory and commercial dimensions of AI adoption, including algorithmic trading, AI-based credit decisions, fraud detection systems, and compliance with financial regulators’ evolving guidance on AI use.
Litigation: representation in commercial disputes.
Regulatory Strategy and Public Affairs: Supporting clients in engaging with Israeli and international regulators, responding to regulatory inquiries, and participating in public consultations on AI policy – helping shape the regulatory environment while protecting client interests.

“Lawyers stand out for their professionalism, availability, ability to dive into details and provide legal services adjusted to client's stage and scope of business”.

Legal 500

We represent clients across a wide range of sectors, including technology, financial services, healthcare, energy, retail, media, and defense. For each client, we develop a customized legal strategy that balances regulatory compliance, commercial objectives, and long-term risk management – ensuring that AI becomes a driver of growth rather than a source of legal uncertainty.