Key Contacts

The revolution in artificial intelligence is reshaping industries and cross-border sectors – from technology to media, from life sciences to finance. S. Horowitz’s Intellectual Property group, Israel’s leading practice with decades of experience at the center of legal and technological activity, helps clients maximize the potential of artificial intelligence while intelligently managing the new legal risks it raises.

The accelerated development of artificial intelligence technologies raises unprecedented legal questions across all areas of intellectual property: Should copyrights be granted to works created by algorithms? How can patents be registered for inventions created with or assisted by artificial intelligence? What are the legal implications of using protected information when training models? How do we deal with code theft, trade secrets, or trademarks in an era of increasing automation?

Our senior team combines deep legal expertise, rich scientific and technological backgrounds, and ongoing familiarity with regulatory developments in Israel and worldwide. All of these enable us to accompany our clients, from innovative startups to international corporations, at the critical intersection between artificial intelligence and intellectual property law.

Core Capabilities

  • Protection of AI Inventions: Strategic guidance in drafting and filing patent applications involving artificial intelligence technologies – both inventions that utilize AI and those created through it – while ensuring proper attribution of inventors, selecting registration methods, and addressing innovation and infringement issues.
  • AI-Generated Copyrights and Creativity: Consultation regarding eligibility for copyrights in works created by or through artificial intelligence, analyzing ownership questions, fair use, licensing, and protecting creative content in a world where the boundaries between human and machine are blurring.
  • AI Legal Risk Management: Identification and assessment of potential infringement risks, both during model training and output generation phases, including use of copyright-protected data, databases, and trade secrets.
  • AI Compliance and Regulatory Programs: Assistance in developing internal organizational policies for responsible use of artificial intelligence, including legal compliance procedures, permission management, maintaining transparency, and protecting intellectual property in autonomous systems.

“A large commercial firm for which intellectual property is a central strategic focus, S. Horowitz stands out for the depth of its patent litigation bench”.

I AM Patent

We represent clients from a wide range of fields, including advanced technology, communications, cyber, medical devices, deep tech, defense technology (DefenceTech), fintech, digital health, pharmaceuticals and biotechnology, as well as creative industries: art, cinema, media, design and music. For each of our clients, we build a customized strategy that combines protection of technological investments, regulatory compliance, and leveraging intellectual property for business growth.

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News & Insights:

Access our legal insights, thought leadership and expert analysis

Updates

When Does Documentary Footage Cross the Line? A U.S. Court Rules on Fair Use

A recent U.S. decision offers useful guidance on the use of short archival clips in documentary works – creating some room for content creators.

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AI-Assisted Coding: Innovation, Intellectual Property and Hidden Risks

AI coding tools are bringing speed and efficiency, but also urgent questions about copyright, ownership and licensing.

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Trademarks, the ELVIS Act, and the Fight Against Voice Cloning

When AI clones human voices, copyright law falls short. Trademarks and the ELVIS Act offer a new layer of protection for the human voice.

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Deepfake and Election Campaign Law

The Supreme Court: political free speech does not include the “freedom to fabricate reality”.

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AI & Copyright: Dr. Eyal Brook on Creativity, IP, and the Digital Age

Dr. Brook explores AI’s challenge to copyright law and authorship in a newly published US law journal article on AI and creative rights.

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Munich: Copyright Protection for AI-Generated Works

Dr. Eyal Brrok reviews the Munich AI copyright ruling, where prompts aren’t enough, and its implications for IP protection.

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AI Copyright Training: The UK Backs Down, the US Steps Aside

UK abandons its AI copyright opt-out model with “no preferred option.” The U.S. leaves it to the courts. S. Horowitz on what the shared uncertainty means.

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Authorship’s Future: AIPPI’s 2025 Resolution and AI-Era Copyright

As courts and creators grapple with defining human vs. AI authorship, AIPPI’s 2025 Resolution offers a clear framework on AI & Copyright—addressing data use, liability, transparency, and AI-generated works to guide the next era of copyright law.

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