Trademarks

Key Contacts

S. Horowitz has established itself as a market leader in trademark protection and enforcement, representing owners of some of the world’s most prominent and recognizable brands. Our trademark practice, being part of the firm’s IP Practice Group, delivers comprehensive solutions with a level of expertise that has earned recognition from all prestigious legal directories and cemented our reputation for excellence in this field.

At S. Horowitz & Co., we recognise that a brand can be a cornerstone of profitability, but that it is only as strong as the team protecting it. Our moto is that in today’s global marketplace, navigating the complexities of a global trademark portfolio requires more than just filing – it’s about proactive strategy that aims to optimize costs and mitigate risks. Hence, we work hard to ensure that our clients’ brands, marks and reputations are protected and enforceable.

Indeed, our work has been recognised, among others, by WTR (World Trademark Review) 1000, where our trademark practice has been the only Israeli practice ranked top tiers in all 3 categories (Enforcement and Litigation, Prosecution and Strategy, as well as Transactions)  – being the only Israeli practice firms in the country but is also hailed as being “second to none – superb, and well above its competitors in terms of service, quality and professionalism”.

Core Capabilities

  • Litigation: Enforcement of registered and well-known trademarks before various courts.
  • Oppositions and Cancellations: Challenging or defending trademark registrations.
  • Prosecution: Representation before the Israel Trademark Office and WIPO for registration, licensing and transfer of national and international (“Madrid filing”) trademarks.
  • Foreign Trademark Registration: Assistance with protecting trademarks internationally.
  • Portfolio Management: Strategic oversight of trademark assets and brand clearance advice.
  • Brand Protection and Anti-Counterfeiting: Combating on-line and physical counterfeiting, employing various causes of actions (including passing off), handling custom seizures and courts’ seizure orders, including in coordination with the intellectual property unit of Israeli police. authorities
  • Licensing and Exploitation: Maximizing value from trademark assets.
  • Domain Name Services: Registration, management and anti-cybersquatting measures.

“The first name you think of in Israel for IP litigation – the number one. Its fantastic practitioners make a point of being available whenever clients need them, and the significant regulatory experience that it possesses as a commercial firm provides a point of departure from most competitors”

We advise the owners of some of the most prominent and recognisable brands in the world, often working in tandem with foreign counsel as part of a global trademark enforcement or defence team.

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Trademarks

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