E-Commerce and Marketing

Key Contacts

S. Horowitz provides comprehensive legal counsel to businesses operating in the e-commerce sector, from pioneering start-ups to global market leaders. Our team advises on platform structuring, regulatory compliance, and complex transactions, ensuring clients can navigate the legal complexities of digital commerce in both Israeli and international markets.

We have many years of experience in this fast-changing sector, advising clients on all aspects of doing business on the internet, including the legal structuring of electronic commerce offerings such as internet lotteries, internet auction sites, virtual trading platforms of securities and foreign exchange and electronic payment systems relating to the online buying and selling of products or services.

Our E-Commerce Practice Group represents entities in a wide variety of transactions, from routine matters affecting internet users to complex e-commerce transactions. We have extensive experience advising on user website terms and conditions, privacy policies, website development agreements, online trading platforms, mechanisms for payment, distance selling issues, enforcement and protection of IP rights, advising on development, marketing and license agreements for mobile device apps, online security, commercial disputes, consumer protection, spam and direct mailing regulations, and electronic signatures.

Core Capabilities

  • Platform Structuring & Agreements: Advising on the development of online marketplaces, auction sites, and payment systems.
  • Regulatory Compliance & Consumer Protection: Ensuring adherence to privacy laws, spam regulations, electronic signatures, and distance selling rules.
  • E-commerce Litigation & Class Actions: Defending against disputes related to spam, consumer rights, and online transactions.

On the contentious side, with its leading litigation practice in Israel, S. Horowitz has been involved in numerous cases in this field, including high-profile, precedent-setting class actions related to e-commerce, spam, and direct mailing.

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E-Commerce and Marketing

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Shein’s loss to Temu reminds brand owners to verify copyright ownership before removing competitors’ content from marketplaces, and when platforms may be liable for third-party content.

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