"Extremely professional, experienced yet young and energetic, and very skilled in negotiation"
By The European Legal 500

Overview

Guy is a corporate and commercial lawyer who advises on a broad range of corporate and securities-related matters, including corporate and commercial transactions, with a particular focus on corporate law, mergers and acquisitions, capital markets, private equity, corporate governance, shareholder disputes, corporate structuring, founder agreements, insolvency, financial services regulation and telecommunications. He is described by the Legal 500 as being “extremely professional, experienced yet young and energetic, and very skilled in negotiation”.

Guy represents private organizations, non-profit organizations as well as government and public entities in diverse, complex commercial-related procedures and transactions (including mergers and restructuring) and also advises various types of corporations and their respective organs (general meeting, boards of directors, committees, management, etc.) on, inter alia, corporate capital market issues.

With extensive expertise in advising on regulatory issues spanning jurisdictions and sectors, Guy often acts for multinational and domestic entities in M&As where the target company engages in a specialized and regulated sector of industry such as telecommunications, insurance or financial services. Guy’s clients operate in a wide array of industries and sectors, including banking, financial services, energy, construction and infrastructure, technology, media and telecommunications as well as real estate.

Guy has published (and continues to so publish) articles and publications in the press; he also regularly gives talks on corporate law at training courses specifically earmarked for directors

Languages: EnglishHebrew
Admissions: Israel Bar, 2001
Education: Hebrew University of Jerusalem, LL.B. cum laude, (2000)Tel Aviv University, LL.M. cum laude, (2014).

Experience

In his extensive practice, Guy has represented:

  • A consortium of banks in connection with the sale by way of realisation of US $750 million worth of shares in Bezeq, one of Israel’s major telecommunications companies, in the largest secondary offering in Israel’s history
  • Israel’s largest supermarket chain, Shufersal, in its acquisition, by way of auction, of Clubmarket (Israel’s third largest food retailer) for the consideration of NIS 750 million (approximately US $220 million). The auction was undertaken by a court appointed trustee under Israel’s equivalent of the US Chapter 11 legislation
  • Machsanei Hashmal, Israel’s major electronics retailer, in its NIS 250 million acquisition by Electra Products
  • Reshet, an Israeli TV broadcasting and production company, in its successful participation in the tender for the franchise for Channel 2, Israel’s first commercial TV station
  • The directors of Taro Pharmaceutical Industries Ltd. in connection with a major and long-running dispute between the largest shareholders of the company
  • An infrastructure company, in its NIS 150 million acquisition of a plant
  • Bank Hapoalim, in a transaction involving the sale of 10% of its shares in Automatic Bank Services Ltd, to MasterCard
  • Bank Hapoalim, on various aspects of the Strum Committee Law aimed at increasing competition in the banking sector, including with respect to the regulation of credit card companies as well as agreements pertaining to the joint issue of credit cards and their operation

Recognition

  • Who’s Who Legal 2018 recognized Guy Firer, as a leading expert in Mergers & Acquisitions.
  • The European Legal 500 recommends Guy for Corporate and M&A, describing him as being “extremely professional, experienced yet young and energetic, and very skilled in negotiation”. In an earlier recommendation from the same guide, Guy is highly commended for his “professionalism, experience and commercial wisdom” in corporate work.
  • The Marker, Israel’s leading financial online and print magazine, included Guy in their shortlist of the 40 most promising personalities under the age of 40.
  • Maariv, one of Israel’s leading newspapers, included Guy in their shortlist of the country’s most promising young lawyers.

Recent News

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IDU Yearly Convention

05/02/2019 | By S. Horowitz & Co.

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Material Adverse Change (In Hebrew)

29/01/2019 | By Guy Firer and Amit Steinman

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M&A Convention with the IDU

31/10/2018 | By S. Horowitz & Co.

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Client Update – Capital markets – June 2018

18/06/2018 | By Amir Assali, Guy Firer

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